Case study · SEO and GEO content platform
GeneratedA founder, a fractional CTO and one engineer launched Generated in two months, and it now serves more than a million pages a month
Generated writes and runs a company's blog by itself: it finds what people search for and ask AI assistants, writes articles tuned to those queries and prompts, translates and updates them, and publishes them on the customer's own domain. It is a hosted service for SEO and GEO: getting found in search and quoted in generative AI answers. The team was the founder, one engineer and me as fractional CTO and startup advisor. I designed the architecture, and we launched in two months. Generated now serves more than a million pages a month for its users.
- Client
- Generated
- Product
- A blog that writes itself, for SEO and GEO
- Model
- Hosted service, from $49 a month
- Launch
- Two months from the start
- My role
- Fractional CTO and startup advisor
- Team
- Founder, 1 engineer and me
- Website
- generated.app
In numbers
- pages served a month on our users' blogs
- 1M+
- from the start to a launched product with paid plans
- 2 months
- pages published from 12,197 articles, counted on October 7, 2026
- 100,488
- languages the articles are written in
- 26
- jobs behind a blog post done by Generated; a person only reads and says yes
- 12 of 13
- people built it: the founder, one engineer and me
- 3
The product
The public site: the product in one line, the counters from its own database, one published article taken apart, and what search engines read on the same page. The article is a real page built by Generated for a demo company.
The starting point
A company blog brings search traffic only if it keeps going, and one post by hand is a dozen jobs: a topic people search for, research, writing, editing, a cover, an FAQ, translations, layout, the title and description, links, the sitemap and telling search engines. That is why most company blogs stop after the third post. Search itself is changing too: more and more questions are answered by generative AI, which quotes the pages written to answer them.
The founder wanted a hosted service that does all of it on its own, for classic search and for AI answers, SEO and GEO. I designed the architecture and owned the technical direction, and one engineer built it with me.
What we did
Two months from the start to a live service
I turned the idea into an architecture three people could build: the generation pipeline, the hosting, publishing and billing. Two months later Generated was a launched product with paid plans from $49 a month.
Content tuned to the queries and prompts people really use
Generated detects the keywords, the search queries and the questions people ask AI assistants in the customer's market, writes each article to answer them, and keeps adjusting to what users search for. One idea batch reads the customer's site and market and comes back with about fifty topics.
The whole copywriting cycle, without a person
Topic, research, a 1,500-word article, editing, a cover, an FAQ, calls to action pointing at the customer's own pages, translations, the title and description, internal links, the sitemap and a ping to search engines: Generated does twelve of the thirteen jobs behind a blog post. The person only reads and says yes, or lets it publish on its own. It also brings older articles up to date, in every language.
Written to be read by search engines and AI
Every blog is plain, fast HTML on the customer's own domain, with canonical addresses, hreflang links between the languages, structured data for the article, the FAQ and the breadcrumbs, a sitemap per language and IndexNow, so search engines hear about a page the moment it goes live. Search engines and AI answer engines both read these signals.
A hosted service that serves a million pages a month
Two DNS records and blog.yourcompany.com is live, in the customer's logo, colours and type taken from their own site, with no CMS or plugin to maintain. I designed the hosting so that pages keep serving even when the platform has a bad day, and it now serves more than a million pages a month for its users.
Proven on our own sites first
Before it was sold, Generated wrote the blogs of the team's own sites, and it still does: 12,197 articles and 100,488 pages in 26 languages as of October 7, 2026. The blog on this site is one of them: its articles come from Generated through the npm client and are rendered by this site's own Next.js.
The result
Three people launched Generated in two months, and it now serves more than a million pages a month: blogs that write themselves, in the customer's brand and in every language they sell in, tuned to what people search for and what they ask AI. A founder, one engineer and a fractional CTO built and run a hosted service that does work that usually takes a content team, developers and an SEO agency.
Full case · PDF
Generated
A founder, a fractional CTO and one engineer launched Generated in two months, and it now serves more than a million pages a month
- 01The architecture: the generation pipeline, hosting and publishing
- 02How keywords, search queries and AI prompts are found and targeted
- 03SEO and GEO: what every page carries for search engines and AI answers
- 04Serving a million pages a month on customers' own domains
- 05The two-month plan and how three people split the work
- 06The cost of a published page and how it falls with scale
The full Generated case
The public story stops here. The PDF has the rest: the architecture before and after, the migration plan, how the team works with AI agents, what it all costs to run and where the savings came from.
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